Breaking news, shoppers of Britain: a mannequin dresser, or whatever the hell that job title should be, at the Oxford branch of chain supermarket Sainsbury’s has suffered one of the following:
a) a mental breakdown
b) a dangerous sense of humor
c) a lobotomy
or, bonus answer:
d) a brutal and swift firing
Whichever one it is (definitely the last one), they possess a serious and profound ability to misjudge situations, as is evidenced by their latest decision to place a mannequin dressed as the lead character from Oscar-winning epic 12 Years a Slave next to a DVD display selling the film.
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The film itself tells the story of Solomon Northup and graphically details the brutality of the slave trade.
The mannequin wore a ragged beige shirt and black ¾ length trousers which featured a twig in the pocket and bore a clearly deliberate resemblance to Northup’s get up in the film, though the clothes are, apparently, not on sale in the store itself which is both weird and, well, just really weird.
The bizarre display came to the attention of the almighty interwebz when one bemused shopper snapped and shared it via the Tweet machine, where it was subject to universal puzzlement and ridicule. Sainsbury’s have since removed the mannequin and apologized via their PR Twitter feed as follows:
@Reda_Eurosport @MassMarioni @sainsburys We can only apologise. It’s been taken down from the store. Clearly should never have gone up.
— Sainsbury’s PR (@SainsburysPR) May 19, 2014
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Steve McQueen‘s 12 Years a Slave received almost universal acclaim upon its release last year and won three Academy Awards in total, for Best Picture (making it the first film made by a black director or producer to pick up the accolade), Best Supporting Actress for Lupita Nyong’o and Best Adapted Screenplay for John Ridley. It also claimed the Golden Globe Award for Best Motion Picture – Drama, and the British Academy of Film and Television Arts Award for Best Film, as well as the Best Actor award for Chiwetel Ejiofor.
Said mannequin dresser, in the meantime, is only likely to receive the award for Best Troll. Or Best Idiot. Probably both. I’m sure it was worth it for that alone.
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