Avril Lavigne has finally made it back to the spotlight with her possibly racist video for the song, “Hello Kitty.”
The video features four, expressionless Japanese backup dancers that follow Lavigne’s lame dance moves. Other Japanese culture stereotypes featured in the vid include sake, sushi, cupcake-covered tutu’s, plush cupcakes and of course, numerous Hello Kitty references.
Since the video’s premature release on YouTube Tuesday, many have expressed their thoughts on the video’s possibly racist qualities. As Jezebel said, “The worst part is that we’ve already extensively gone over the fact that using some cheap, exoticized image of Japan — complete with a silent troupe of Japanese backup dancers — is not acceptable.”
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Lavigne took to Twitter to dispute the claims, saying, “RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan.”
Cupcakes, sushi and Tokyo fashion aside, the video – and its accompanying song – are awful. As Jason Lipshutz at Billboard said, “Avril Lavigne ‘Hello Kitty’ Video Is An Embarrassment In Any Language,” and we have to say, we agree.
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The song has mind-numbingly simple lyrics that would impress any 11-year-old who just discovered music outside of their parent’s own collection, bizarre dubstep/EDM breakdowns and over-produced, electronic vocals that grate on you as soon as the track begins.
The video has low-grade props that could be found at any Toys-R-Us, expressionless backup dancers and no plot whatsoever. Lavigne prances around with some plush desserts, goes on parade and then takes a photo with an instant film camera. Confused? We are too.
The track is the latest to come from the Canadian singer’s self-titled, fifth studio album, and at the rate she’s going we hope it’s her last.
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