Subway is heating your ass up from the inside, thanks to a few friendly squirts of sriracha. In honor of the upcoming release of The Hunger Games: Catching Fire, the global sandwich chain has released a hot and spicy Fiery Footlong Collection. It features two all-new sandwiches spiced up with sriracha, the Sriracha Chicken Melt and the Sriracha Steak Melt. Sriracha, the red rooster chili sauce originally named after a coastal town in Thailand, has reached cult status in recent years after hipsters stumbled upon it and made it their own. But thanks to Subway, now everyone can have a taste of the action.
“Go Bold,” the Fiery Footlong campaign urges. Channel your inner Katniss Everdeen — you know, the chick Jennifer Lawrence plays, who risked her life to save her sister, hunted food with a bow and arrow, slept in skyscraper trees, and escaped flying fireballs on the first day — and have a sandwich with a creamy, toned down rendition of the Thai condiment. For those who wouldn’t make it nine minutes into real-life Hunger Games, the menu also includes Subway classics (yawn) like the Buffalo Chicken Sandwich and Turkey Jalapeno Melt.
