ETV Jude LAw

British actor Jude Law, toured the Democratic Republic of Congo this week in advance of his appearance at the Peace One Day concert at Goma Airport. The show featured Akon and a number of other major African artists and went off with out a hitch and was live streamed on ETV.com globally—Akon even surfed the massive 50,000+ crowd in a plastic ball.

“It’s shocking,” Law told Sky News from a refugee camp deep in the bush. Peace One Day was organized by a fellow British actor Jeremy Gilley and aims to create an international day of ceasefire in all conflicts around the world. It has had success in Afghanistan and now aims to focus on the DRC and other Great Lakes Region countries in West Africa.

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The new digital television platform ETV.com is part of FilmOn Networks and was the inspiration of its CEO the Greek billionaire Alki David. The goal was to make a pay-per-view platform that was easy enough for anyone to use and make money for their work–it puts the power in artists’ and consumers’ hands unlike other sites run by massive corporations. It also lends itself to staging events for charity–the Akon Peace One Day performance was streamed for free but donations were collected for Peace One Day from viewers.

A number of exciting events are planned on ETV.com. Check here for schedules.

In Goma, Akon asked the crowd, “I want you all to ask yourself, ‘Who am I making peace with today?'” Twitter lit up with praise for the concert and cries for peace in dozens of languages, calling Akon “king” and an “inspiration to African artists.” One site published dozens of pictures of a meeting with President Uhuru with the caption, “Akon’s Hot Fourth Wife Meets President Uhuru.”

Law, for his part kept it serious. Explaining what an actor could do to help such troubled reasons, he told a group: “”I see myself as a storyteller. And one of the reasons I am here and all these camera crews are here is to tell the world about you.”

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